Nick Davison said: "In the wake of Glee 2010 it is clear to see that Glee has made good progress, as shown by the extremely positive feedback from exhibitors and visitors; however we also recognise that there is still work to be done. We need to build on the show’s proposition as the annual ‘one-stop-shop’ for the garden, leisure and pet trades, where people can meet and network as well as hitting virtually all their sales and marketing goals in just three days.
"In order to do that we are currently undertaking comprehensive post-show research to identify areas of strength and weakness; the results of which help us identify areas that will benefit from strategic planning and fresh thinking. One of our main aims going forward however is ensuring that Glee continues to grow and develop. We recognise that this will take time, as well as continued and valuable dialogue with the industry."
Davison added: "Being involved in Emap’s Home and Gift portfolio (Spring and Autumn Fair) in the role of event director really enabled me to move away from a purely sales focus. Being able to be involved in the day-to-day running of the show, as well as experiencing lots of face-to-face time with the industry, really helped me to develop a broader management perspective and I want to be able to bring this experience to Glee. I’m also really lucky to be joining such an established and driven team, all of whom really care about working to drive the show forward. Together I believe that we can work together to help develop and grow Glee in line with the wants and needs of the industry."
Glee 2010 focussed on three main themes – big brands, innovation and retail inspiration: "The themes outlined for the 2010 show were extremely successful and will certainly provide the basis for much of our thinking for next year’s show. We want to deliver an event that provides visitors with new ideas, new contacts, new products and essentially increased profit for the coming season.
"We also understand that exhibitions have a vital yet costly role to play, which is why we are also working to develop Glee outside of ‘showtime’. Our website - www.gleebirmingham.com – is a prime example of this, where we are adding enhanced features that will allow buyers to source new products and suppliers all year round. We are also committed to adding new content to keep visitors returning to the site - such as taking successful Glee features like ‘The Wonderwall’, which was launched at Glee 2010, online. Put simply we want Glee to be more than just a three day show, instead we want to position Glee as the 365 day resource for the industry. There’s a lot of hard work to do but I look forward to getting stuck in straight away."