They welcomed the Agriculture & Horticulture Development Board's recent decision to provide funding for the scheme through the use of levy-payer money.
The NFU hailed the decision as the "right move" and said it would work with the board on squeezing out the best value possible for levy payers.
NFU president Peter Kendall said: "I am pleased the board has recognised and understood the views of levy payers."
NFU consultation had revealed farmers were keen for their standards of production to be promoted through the Red Tractor logo, he said.
"They also agreed it was right a small proportion of their levy money be invested to communicate and promote traceability and environmental and welfare standards through the logo."
Kendall was disappointed his views weren't echoed across all sectors but believed the "door remains open".
"Once the benefits of this investment are demonstrated, the remaining sectors should come on board."