International Society for Horticultural Science and Isafruit, the EU research group, teamed up to publish a volume of the Scripta Horticulturae series.
It was based on an Isafruit health forum on increasing consumption to improve health, which was held in Brussels last October.
Speakers looked at fruit-consumption patterns in parts of the EU, the ability of fruit-supply chains to grasp innovation and different consumer types.
"Human-health scientists showed fruit has a positive influence on lowering cholesterol levels," said a representative.
"And while the whole fruit retains such characteristics, fractions of it, such as juice, may lose these characteristics. Early indications suggest drinking cloudy fruit juices may be more beneficial for health."
Dr Sharon Hall at the University of Warwick plays a lead role in the Isafruit team.