The name change has been made to clarify the company’s position as a part of the Germinal Holdings group and achieve consistency with other Germinal-group companies throughout the world. A large proportion of grass seed production will continue in Britain.
Germinal GB managing director William Gilbert said: "Whilst it will be business as usual, the name change is a sign of our intention to maintain a strong progress across our business, through investment, continued innovation and expansion."
The new seed mixture, Supreme Tees, includes the latest variety of PoaSupina ‘Supreme’, which is shade tolerant, hard wearing and ideal for tees under trees. And for groundsmen, Galleon creeping perennial ryegrass is now an option in sports mixtures.
Amenity sales manager Richard Brown said: "Our standard A20 Premier Ryesport is a great mixture, but we understand every sports ground is different. With our comprehensive portfolio of exclusive top-quality perennial ryegrass varieties, we offer the opportunity for groundsmen to create their own personal version of A20."