New mobile display system trialled by garden centre

Stagecraft's new mobile display systems are being trialled by Grosvenor Garden Centre in Chester.

The Stagecraft system is based on tiered plant displays and mobile plant tables that have shelves underneath.

Stagecraft has been working with Grosvenor to develop the system, which includes second-level tables that fit on top for the seasonal plant and bedding plant areas. It also enables staff to bring plant displays to sit alongside pot-related displays that promote linked sales during busy weekends.

Grosvenor managing director Iain Wylie said: "Stagecraft are able to transform ideas and demands for greater flexibility onto paper, throw in a few suggestions of their own and ultimately manufacture a piece of equipment that fits the bill perfectly. We now have a system for bedding and houseplants that allows us to react to changes in trade daily, weekly and seasonally."

Stagecraft chief executive Tom Davis said: "It's a collaboration of ideas. The systems are a way of making canopy areas much more flexible."

Stagecraft provides more than 25,000 bespoke units to garden centre groups such as Dobbies, Haskins, Wyevale, Notcutts and Van Hage as well as DIY retailers, including the Focus group.


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