UK produce manager Ruth Price said: "The late start to the season has resulted in fruit volumes being available over a much shorter season this year, and growers have come under pressure to become increasingly flexible to fulfil changing retail requirements."
The new SPL range from Sharpak Aylesham is designed specifically to meet these rapid fluctuations, she said, explainning that traditionally, retailers have requested 250–400g strawberry punnets, but there is now also a need for larger, promotional punnets.
The new Sharpak range is designed for 600g, 700g and even 1kg pack weights, with a larger overall footprint while still using the same cut size.
Berry Gardens packaging manager David McCormack said: "Cold and wet weather has slowed crop growth, leaving us with large quantities of stock to shift in a short period of time. The varying sizes and depths of punnets in the SPL range gives us more flexibility."
The SPL packaging range is being demonstrated by Sharpak Aylesham on stand 368 at Fruit Focus on 24 July.