As one of QVC's new gardening experts, Patrick Fairweather of Fairweather's garden centre will be giving viewers horticultural advice as well as selling plants grown in his nursery in Beaulieu, Hampshire.
He was looking for innovative ways to grow the business in the challenging economic climate and decided to audition for the role.
"As a household name, broadcasting to millions of UK homes daily, QVC provides us with exposure to a national audience who will begin to recognise Fairweather's as a brand and as a place to visit" said Fairweather.
"We'll be able to reach an entirely different customer base, those who perhaps don't consider themselves to be traditional gardeners."
Fairweather added: "Another advantage of selling plants on the television is that it's weather proof, there's no need to worry about a wet weekend affecting trade in the same way it might at a garden centre, so that risk is greatly reduced."
Fairweather will appear on the programme Gardening with the Experts.