New Forest-based nursery sees five-fold growth in exports to Europe

Fairweather's Nursery in Beaulieu is targetting more sales in Europe after seeing a five-fold growth in exports to France, Italy and Ireland.

Fairweather's Nursery
Fairweather's Nursery

The increase in exports has more than made up for slower sales of liners to UK growers this year; overall business is up and the nursery has seen an increase in turnover in 2012.

Fairweather's export sales growth is almost entirely made up of Agapanthus liners and plugs.

Owner Patrick Fairweather said: "The demand for Agapanthus has grown thanks to the range of 30 we offer and our product knowledge and development.  More and more growers recognise the value of quick to flower cultivars, improvements in habit and new colour breaks."

Fairweather’s has signed up for the UK DTI Passport to Export Programme as a result of the export potential the business has identified.

"We are investigating the best way to grow these markets, whether through an agent/distributor or directly and this government initiative is supplying us some funding and support to develop our export strategy," said Fairweather.

As well as Agapanthus, the nursery specialises in wholesale supply of Lavender and Heuchera. A founding member of ProVar, it offers many new introductions.

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