New focus for Notcutts division

Notcutts Landscapes, the design and construction branch of the East Anglia-based company, is changing its name to Notcutts Landscape & Garden Design Consultants to mark a change in the structure of its service.

From now on the service is to have a stronger focus on design and project management — a move that Notcutts hopes will be more cost-effective. For the first time in its 100-year history Notcutts’ landscape department will be able to outsource ma-terials for its landscape services. Director of landscapes Jason Lock said competition for work has increased: “That has brought with it a need for us to become more flexible and to operate more cost-effectively — and in order for us to expand our business, we must change our structure. “Traditionally, we have done everything in-house, from design and construction to garden maintenance. By becoming a design-led project management business we will be able to move forward and embrace the construction industry rather than rubbing shoulders with it.” The new service will see the employment of garden designers to lead the service in each of Notcutts’ 13 garden centres. It is likely to be in competition with Marshalls’ national garden design and build service, which has also recently been rebranded (see p9). Lock said: “Our aim is to become a leading national garden design practice and we believe that this is the best way to achieve that objective.” The new service will initially be offered at Notcutts offices in Woodbridge and Solihull, followed by the Norwich and Cambridge branches from December. The Oxford site will take up the service in February and thereafter a new site will open every three months.

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