Green Infrastructure will offer natural products like seaweed and sugar cane, which Goodjohn believes are the key to a more sustainable future for the industry.
He said: "I felt there was a need for a new direction in terms of the way sports turf was going. We are offering products that move away from the synthetic- and oil-based side of things because it's not sustainable for the future."
Local authorities will be the main focus of Green Infrastructure's attentions, as Goodjohn plans to capitalise on government environmental targets.
• For more information see HW 15 January.
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