New Build: Plantorama Hillerod

A retractable roof and thermal screens provide optimum conditions at this huge Danish outlet.

About half of Plantorama's plants are sourced in the Netherlands - image: Plantorama
About half of Plantorama's plants are sourced in the Netherlands - image: Plantorama

Scandinavia's largest garden centre, Plantorama Hillerod, north of Copenhagen in Denmark, opened in the spring. Installed by Dutch-based design-and-build firm Thermoflor, the £9m centre keeps the focus firmly on plants, with a third of the fullyenclosed 10,000sq m floorspace lying under a retractable glass roof system.

Its coated glass gives a light transmission of 90 per cent, while retractable thermal screens provide both shading and insulation.

As well as stocking large specimen stock in the cool area, the centre's heated area includes a large area for houseplants as well as a pets and aquatics section that account for a quarter of turnover. The furniture section features rattan-based designs exclusive to Plantorama.

The eight-strong chain sources around half its plants in the Netherlands, but does not sell hard landscaping or lawn mowers. Catering is also minimal by British standards, with just a franchised coffee shop. Staffing is light, with wages accounting for just 13 per cent of costs.

"Ground prices are high in Denmark so you want to generate more income per square metre than an outdoor sales area," says Thermoflor export manager Ferry Breugem. "You have better year-round conditions for customers, and by protecting plants against adverse weather you reduce wastage."

Of the exterior, Breugem adds: "The garden centre is in a flat area and we wanted it to stand out without looking too expensive."


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Business Planning - Brace now for Brexit impact

Business Planning - Brace now for Brexit impact

Neville Stein advises how businesses can act now to protect themselves against higher plant import costs after the Brexit deadline.

How will Westland buying Gardman impact the garden centre supply market?

How will Westland buying Gardman impact the garden centre supply market?

Garden Centre Profile: Rosebourne, Aldermaston

Garden Centre Profile: Rosebourne, Aldermaston

The second Rosebourne garden centre opened last month, Wyevale Solihull has been bought and the group aims to expand further still, Matthew Appleby reports.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

HORTICULTURE WEEK BUSINESS Awards 2019

The Horticulture Week Business Awards is now open for entries

Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2018

See our exclusive RANKING of garden centre performance by annual turnover plus the FULL REPORT AND ANALYSIS of the market drawing on our garden retail industry-exclusive research

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles