New API play guidance taps into the potential of social media

Association of Play Industries has launched a how-to guide targeted at schools and communities on how to create play spaces.

The API said it was prompted to publish its "no-nonsense" guide after several requests from community groups. How To…Choose a School Outdoor PlaySpace Provider highlights quality standards and design innovation.

Information includes understanding the new Community Infrastructure Levy and section 106 agreements and how to use social media to support play projects though Twitter, Facebook, YouTube and Flickr.

YouTube for example, is "a super tool that can be used to post videos about your project, raise support or make a consultation video," says the guide.

"It is ideal for showing what you’re doing and putting across the personality of your community."

The guide adds: "Remember, social media is about creating a conversation. Think first about the audience you want to reach then consider where they might be having conversations: are they on Twitter or is Facebook more their cup of tea?"

Top tips include using a short and relevant project name for ease of searching; use keywords that people might search and Join things up – if you have more than one social media tool promote them all and encourage people to follow you on more than one tool.

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