Neudorff "fast tracking" into UK garden centre market with investments set for 2013

Neudorff is expanding its garden care operation in the UK and says it has plans for a number of significant investments in the brand during 2013.

With Solus as its new exclusive distributor, plans include a major marketing campaign including TV advertising and the creation of its own sales team.

Neudorff MD Hans-Martin Lohmann said: "With this partnership, we are on our way to establishing Neudorff as the No. 1 brand for natural gardening in UK garden centres.

"With Solus we are sure we have found the perfect partner. They combine the experience of more than 30 years and excellent knowledge of the industry with the
best delivery service possible to customers."

Solus MD Nick Davies said: "We are happy to have Neudorff as a new great brand in our portfolio and to be able to satisfy the increasing demand for natural gardening products."

For the 2013 gardening season, Neudorff is introducing new products including Pyrol Bug & Larvae Killer for Roses and Organic Rhododendron, Azalea & Camellia Food with mycorrhizal fungi.

Meanwhile, Neudorff’s Energy Management and Environmental Management systems have been certified according to the international standards ISO 50001 (EMS) and ISO 14001(UMS). The certification accredits Neudorff’s environmental and energy management
systems in the manufacture of natural gardening products. Since 2011, Neudorff has measured and controlled the company’s carbon footprint which makes the success of the measures quantifiable.

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