Needlefresh is encouraging all of its customers visiting the Glee show to buy promotional labels to attach to their Christmas tree stock. Each tree sold with the label, will see a donation of 50p going to Greenfingers to build children's hospice gardens.
Garden centres buy the label for 25p from Needlefresh who will match this. Hortipak will be donating 10,000 labels and will provide in-store POS to support the campaign.
Needlefresh managing director Christopher Hood said: "As a family-run business, we feel it is important to support other families through challenging times and make their time in hospices a little easier by providing relaxation, comfort and precious memories through a Greenfingers garden. Supporting this initiative will also help your business and Christmas trees stand out in a competitive environment. We encourage retailers to embrace our charity initiative in the run up to Christmas and help us raised vital funds for this worthy cause."
Greenfingers' Linda Petrons said: "We are delighted to be working with Needlefresh on this campaign again. We hope garden centres across the country sign up to this initiative over the festive period. Christmas is the time of year to give back and this is a fantastic way to give a small donation to help our vital work creating beautiful outdoor spaces in children’s hospices."
Meanwhile, in 2019, Glee will be on Tuesday 10–Thursday 12 September, one day later in the week than previously.