National Trust MyFarm online experiment reveals farming ignorance

The National Trust is using surveys from its MyFarm online experiment to involve people in farming and where their food comes from by enabling them to make decisions on a real working farm.

The latest research marks six months of the National Trust's mass on-line MyFarm experiment at its 1,200 acre organic farm at Wimpole in Cambridgeshire.

The project aims to  revealed the results from a new survey which show that the vast majority (93%) of people in Great Britain don't know the best time of year to eat British lamb.  

Only 7% of respondents correctly identified autumn as the time for eating lamb, with half (49%) choosing spring as the best time to serve lamb - the time of year when most lambs are born.

An online straw poll of the MyFarm community revealed that 19% knew the best time of year to enjoy lamb - more than double the outcome of the wider non-subscriber survey - suggesting the experiment is making useful progress.  

Richard Morris, the National Trust's farm manager at Wimpole, said: "The National Trust is the country’s biggest farmer - more than 80 per cent of the 250,000 hectares of land under our care is farmed in some way and we see it as our role to re-connect people with farming and to encourage them to care more about where their food comes from.  

"We can do this via experiments such as MyFarm which lift the lid on the realities of farming in the 21st Century."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +


The Horticulture Week Business Awards is now open for entries

Horticulture Week Top UK FRUIT PRODUCERS

See our exclusive RANKING of UK Fruit Producers by annual turnover plus the FULL REPORT AND ANALYSIS.

Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Professor Geoffrey Dixon

GreenGene International chair Geoff Dixon on the business of fresh produce production

Read Professor Geoffrey Dixon