The Horticultural Trades Association's National Plant Show has announced its seminars, to include author James Wong.
Three plant-focused seminars will run; On the 25 June at 10am Wong will be speaking and at 3pm David Austin Roses technical manager Michael Marriott will leading a seminar session.
Former Gardener's World Editor Adam Pasco will speak at 10am on 26 June.
Marriott will share his vision on how to capture the imagination of customers, how to build and promote a brand, how to sell a dream - not just a plant – and how to grow sales in the plantarea.
Pasco who now runs his own media and consultancy company, will present his views on what the public will be looking for from their gardens and garden centres in the year ahead.