The new advertisement is being screened this week and next during ITV’s Daybreak programme and across UKTV channels.
NGGV manager David Butler said:
"Packing the wide range of garden gifts that NGGV can turn into within a 30’ TV ad is a tall order for any creative agency but one that our agency, Molinare, has responded to superbly. As many as 10 million viewers will see the new ad over each of the next two weeks which we are confident will generate not only interest in buying garden gift vouchers but will also boost visits to garden retailers generally."
A second burst of TV advertising is planned to commence before the Spring Bank Holiday later in May.
The new NGGV ad has been created by London-based Molinare Productions.
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