N1 Garden Centre

AWARD WON: Garden Centre Outlet of the Year (small to medium)

Location: North London

Founder and chairwoman: Beryl Henderson

Tell me about your key goals/priorities as a business for 2019.

Next year is our 20th year of business: we will continue to enhance our marketing department so we can promote the business across all platforms. We aim to develop new ventures to extend our reach and exposure to new client bases by offering services such as indoor plant styling for shops and offices.

What do you feel will be the biggest challenge for you as a business (or for your sector) in 2019 – and why?

With uncertainty created by Brexit we anticipate new challenges in the supply of goods from Europe and a likelihood of increased costs. We purchase a lot of stock from European suppliers, so we will need to be ready to make some adjustments after March 2019. With the struggle of the high street to remain relevant, it is important we promote ourselves as a specialist plant centre with expert staff on hand – to continue to be a destination shop, we need to find new and exciting ways to entice people in.

What do you regard as the biggest opportunity for you as a business (or for your sector) in 2019 – and why?

Plants are in vogue right now, especially houseplants as people aspire to a more healthy, mindful way of living. Trends don't last forever so it is essential to make the most of the opportunities presented by this current enthusiasm.

What was the best thing about winning a Horticulture Week Business Award for you as a business?

It's a great platform for marketing and promoting the business; we show the award in store and find existing customers are pleased their local garden centre is so highly acclaimed. We also use it on all external marketing communications and feel it enhances our reputation and people's confidence in us as a business. Overall we have found it a really helpful boast to the business and a great springboard from which to build our reputation.


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