The HTA Garden Futures dinner and conference, ‘Know it, sow it, grow it’, which takes place at One Great George Street in London tomorrow will include a talk by retail expert Clare Rayner who will be talking about serving the multi-channel consumer.
Using her corporate experience, from companies including McDonalds, M&S, Dixons, Argos, global software giant SAP and international management consulting brand Accenture, she will look at the emergence of online retailing and the evolution of the customer experience using examples of where it worked and where it didn’t.
She will also provide tips on the pitfalls to avoid and the advantage that smaller businesses have in being able to deliver an omni-channel approach to their customers.
Also focussing on the customer experience is Paul Pleydell from Pleydell Smithyman who will explore the need for theatre in retailing helping to give people a reason to visit.
Other speakers include Mark Palmer, marketing director of Pret a Manger, botanist, presenter and grower James Wong, TV gardener David Domoney, Josh McBain from the Future Foundation, Pepijn Janssen from Store Performance Group, Richard Carr and Simon Davies from Hozelock, Chris Roberts from Van Hage Garden Centres and Michael Saunders from Barclaycard Bespoke.
The conference culminates in the Big Debate which is looking at growing the market through the supply chain.
On the panel will be Boyd Douglas-Davies from Hillview Garden Centres, Geoff Caesar from the Bransford Webb Plant Company, Richard Butler from Stewarts Plastics, Jonathan Halford from Forest and Gardman and Joanna Dyson from supply chain expert at ReSharpen.
The Conference Dinner takes place this evening.