Mr Fothergill's reports rise in sweet pea sales

Sweet pea sales are up by 17 per cent so far this year at year-of-the-sweet-pea instigator Mr Fothergill's.

Commercial director Tim Jeffries said: "We've pushed sweet peas this year, as has Suttons. When you do promote, that will drive sales. They are Britain's favourite annual and a lot of breeding is going on. We have generated a lot of interest."

Mr Fothergill's added that retailers are "missing a trick" if they do not stock both its Sarah Raven seed ranges. Total top-up orders for the 47-variety Cut Flowers range are a third higher than those for Bees & Butterflies, with current best-sellers being Ammi majus, Nigella African Bride and Cosmos Purity. More than 600 retail outlets have booked more than 1,000m of Raven's packets.

Meanwhile, new machinery at Mr Fothergill's Cambridgeshire base is set to increase the firm's production. The SN Maschinenbau Duplex machines can fill two sachets side-by-side with perforation and do 45/50mm-180/250mm sachets.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next



These exotic plants are easy to grow and a great addition to any garden in pots, beds or borders, says Miranda Kimberley.

Which plants will UK nurseries showcase at this year's National Plant Show?

Which plants will UK nurseries showcase at this year's National Plant Show?

What does Dobbies' new store format look like?

What does Dobbies' new store format look like?

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2018

See our exclusive RANKING of garden centre performance by annual turnover plus the FULL REPORT AND ANALYSIS of the market drawing on our garden retail industry-exclusive research

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles