The Johnsons’-branded Lathyrus ‘Singing the Blues’ seeds will go to fans who buy a programme at Ipswich’s home game at Portman Road against Doncaster Rovers FC on 22 January.
Mr Fothergills marketing manager Ian Cross said:
"It’s the first time we’ve done this. It’s our local team and they have a nice link to a variety we have. Singing the Blues is their song. This will get people thinking about gardening early."