Moverley took over the reins from Jon Allbutt on Tuesday (24 March) at the Amenity Forum's AGM.
He told HW that improving understanding of the importance of the amenity industry was critical.
"One of the reasons I was so keen (to become chairman) was that the amenity sector is very important but sometimes people don't understand that," said Moverley, who was chief executive and principal at Myerscough College in Lancashire until the end of 2005.
"One of my objectives is to increase participation in the forum and I would like to get greater membership.
"It is important to have a good voice for the sector, particularly in the area of pesticide use. Education and training is also an important area for us to develop."
The handover is the culmination of several months of close working between Moverley and Allbutt to ensure a smooth handover.
Founding chairman Allbutt will be retiring from the post, but he will still be actively involved in the sector and will continue in his role as a consultant.
Allbutt said: "With John Moverley's wide experience, the organisation will be guaranteed to continue its valuable work and, in addition, move forward to meet new challenges as well as significantly develop its activity."
- Read a full interview with John Moverley in next week's issue.