Minister tells Irish sectors to consider trends and exports

Irish minister for horticulture emphasises anticipating market trends before they happen in speech at Kildare Growers' Show

The nursery and landscape sectors are the fashion trade of the plant world, with landscapers looking for new trends and nurseries trying to anticipate trends before they become popular. This aspect of the trade may be as important as efficiency and quality, said Irish minister for horticulture Noel Treacy. He was speaking at the awards dinner of the Kildare Growers Trade Show. Talking of the industry in Ireland, he said: “Nursery stock represents almost 60 per cent of the overall amenity horticulture output, which is currently valued at €65 million (£42.9 million) with exports valued at €12.5 million (£8.25 million). “For every euro’s worth of plants sold, there is an even greater amount spent on associated goods — and the value of landscaping services is approaching that of all plant sales. “This year, I have approved grant assistance for €2.1 million (£1.38 million) of investments by the nursery stock sector.” Turning to the show itself, Treacy highlighted the emergence of more specialised growers but warned that the high level of growth in recent years is sustainable only if the industry includes the potential for expanding the export market.

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