'Millennials' identified as target gardening group

US ebook How to Market Gardening to Millenials has shown how to sell to new customers.

US company Garden Media Group has released a free eBook, How to Market Gardening to Millennials, to help garden industry leaders learn how to create connections with this new audience.

Gardem Media president Susan McCoy said: "We’re sharing what we’ve learned about who Millennials are, marketing tips and tricks that resonate with them, and what they want in the garden."

Growing up as digital natives, Millennials connect with companies, make purchases and share brand endorsements differently from previous generations.

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