Men driving online shopping sales

Men have emerged as the leading demographic when it comes to shopping online.

Researchers believe men often prefer the choice offered by the internet and find the high street too chaotic.
A social shopping study from Perfomics indicates that men are more likely than women to conduct price comparisons online, with 63 per cent of men research products on deal sites compared to 52 per cent of women.
This contradicts the gender stereotypes which have developed over time.
Men are driven are driven by convenience and the potential to save money.
Mintel research shows men are stimulating growth of online shopping, by spending more on technology and electronics online.
Men outspend women by buying in bulk online, primarily because they are price conscious and secondly because it places them in a stress-free, relaxed environment in which they can view all the things they want in one place.
Kevin Flood, co-founder and CEO of social shopping search engine  Shopow commented,
"When it comes to explaining why men shop online they list the overall convenience, cost-saving, time-saving and ease-of-use of the Internet. Shopow now fulfils these needs and friends can increasingly involve each other in product reviews and purchases by discussing their views on quality, price and the service provided."

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