Bark growing media supplier Melcourt is launching its first retail product at Glee in September.
The Gloucestershire-based amenity and grower supplier will launch the £5.99 50-litre bags of Sylvagrow, based on its Sylvamix professional bark product.
Technical director Catherine Dawson said: "We can’t take on Westland or Scotts but we think this is what retail nurseries are looking for. The retail market badly needs a quality peat-free alternative for the keener gardener."
Dawson was speaking at the Howard Nurseries summer open day and sustainable ornamentals production focus at Wortham in Norfolk on 7 August to an audience of 110 gardeners, designers and growers.
See more in Horticulture Week 16 August.