Olive Grove Nurseries will stock more than 1,000 olives up to 400 years old, hardy palms and indoor plants.
Founders Tim and Jackie Thackeray said they have spotted a gap in the market. Jackie explained: "We found it difficult to source good-quality Mediterranean plants and realised it was an under-supplied niche in the market. It's all about evoking the feel of the Mediterranean in the British garden."
The nursery is filled with large statement trees designed to inspire landscape gardeners and their clients. Plants are marked at retail price and trade customers can access a special account online at www.olivegrovenurseries.co.uk.
Tim added: "We went to a number of nurseries and found them lacking in good-quality plants and customer care. What we are offering is niche and small scale but with big brand professionalism."