'Massive increase' forecast for global cider consumption

Global cider consumption will see a further "massive increase" over the next 10 years, National Association of Cider Makers (NACM) chair Paul Bartlett has told the CiderCON conference in Chicago, USA.

"The cider market both at home and abroad has grown dramatically over the past 10 years and over the next decade we will see another massive increase in the global consumption of cider," said Bartlett.

He praised British cider producers such as Aspall, Thatchers and Westons for "driving this cider renaissance forward by investing in this market and expanding the export of their product".

Alongside this "an increase in the popularity of cider can be put down to the growth of fledging cider makers, and the investment of UK producers to inform and educate consumers. Cider makers in other countries are grasping that opportunity."

The UK currently produces half the world's cider and the home market alone is forecast to grow by 120 million pints a year by 2018.

Bartlett said: "The UK market remains vital to producers, though increasingly they will also look overseas to be able to expand their businesses, where many producers are already achieving great success."

Perhaps surprisingly, the country that is forecast to show the greatest growth in demand for cider over the next four years is Argentina, followed by Australia and South Africa.

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