Mary Portas partner to headline Top Drawer

Gift fair Top Drawer has confirmed leading name in retail and shopping consultancy, Peter Cross as headline keynote speaker at the 13 September event.

Peter Cross runs retail and shopper marketing consultancy Yellowdoor with his business partner the TV personality, Mary Portas.  His clients range from Louis Vuitton, Westfield London, Clarks Shoes and Swarovski.

Prior to joining Portas at Yellowdoor, he was in charge of global communications at Alfred Dunhill and spent 11 years at L’Oreal.

Cross consulted and contributed to the BBC’s Mary Queen of Shops programmes. He will speak on  transforming ‘big thinking’ ideas into effective actions for independent retailers.

The presentation at Top Drawer will cover how independent retailers can learn from the big boys, by engaging effectively with a post recession consumer, and why the 4 P’s are ‘so last year’ in this new era of shopping.

He will also introduce four new pillars of marketing, provide little and large examples of innovative ideas from around the world, which will deliver a real understanding of how to put the ideas into practice.

Portas is to headline the HTA annual conference, to be held in London on 12-13 October, where she will present he findings into inspections of garden centres.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Will peat use be taxed or banned?

Will peat use be taxed or banned?

The Government has made strong statements on peat reduction in its new 25-year environment plan, published in January.

Papaver

Papaver

These compact, brightly coloured flowers can be very attractive for impulse sales, notes Miranda Kimberley.

How garden centres can reposition themselves after MPs call for 'latte levy' on coffee cups

How garden centres can reposition themselves after MPs call for 'latte levy' on coffee cups

Garden centres could show they are the "major force in green retail" by backing calls for the Government to introduce a 25p latte levy on disposable coffee cups and for all coffee cups to be recycled by 2023.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles