Peter Cross runs retail and shopper marketing consultancy Yellowdoor with his business partner the TV personality, Mary Portas. His clients range from Louis Vuitton, Westfield London, Clarks Shoes and Swarovski.
Prior to joining Portas at Yellowdoor, he was in charge of global communications at Alfred Dunhill and spent 11 years at L’Oreal.
Cross consulted and contributed to the BBC’s Mary Queen of Shops programmes. He will speak on transforming ‘big thinking’ ideas into effective actions for independent retailers.
The presentation at Top Drawer will cover how independent retailers can learn from the big boys, by engaging effectively with a post recession consumer, and why the 4 P’s are ‘so last year’ in this new era of shopping.
He will also introduce four new pillars of marketing, provide little and large examples of innovative ideas from around the world, which will deliver a real understanding of how to put the ideas into practice.
Portas is to headline the HTA annual conference, to be held in London on 12-13 October, where she will present he findings into inspections of garden centres.