Marks & Spencer launches Super Sweetini tomato variety

Marks & Spencer (M&S) has launched a new, sweet Umami tomato variety in its stores last week to coincide with British Tomato Week.

Named Super Sweetini, the variety has been developed by grower Bernard Sparkes of Melrow Salads.

Using 30 years of experience in growing tomatoes, Sparkes developed the variety so that it would have one of the highest levels of glutamic acid - also known as umami - which gives the variety its flavour.

Hundreds of varieties of tomato were screened for flavour over the years and the best 12 were selected to go into trials last year for the exclusively-grown product.

The tomato with the best flavour was chosen to become the Super Sweetini.

The Super Sweetini also has higher sugar levels than a standard tomato of that size and its levels of Lycopene, an antioxidant naturally present in tomatoes, have been recorded to be higher in Super Sweetini than any other tomato M&S sells.

M&S tomato expert Jo Oliver said: "We have worked tirelessly with Sparkes to develop what we think is the best-tasting tomato ever sold at M&S, and potentially on the high street."

She added: "With levels of glutamic acid higher in the Super Sweetini than any other tomato, we are sure our customers will be impressed with the amazing flavour we have created.

Oliver claimed: "The Super Sweetini will revolutionise customers' tomato-eating experience. A tomato that is so balanced in sweetness and acidity has been unheard of until now."


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

What is being done to develop biocontrols against orchard pests?

What is being done to develop biocontrols against orchard pests?

The SIVAL horticultural trade show in Angers, France, this week (16-18 January) heard about several initiatives to promote more environmentally sustainable orchard growing.

What does the 25-year plan mean for growers?

What does the 25-year plan mean for growers?

Published on 11 January, the Government's long-awaited 'A Green Future: Our 25 Year Plan to Improve the Environment' brings together a number of policy strands into a single framework that will impact many sectors, not least fresh produce, over the coming decades.

What will 'embracing change' mean for horticulture?

What will 'embracing change' mean for horticulture?

At the Oxford Farming Conference, whose theme was "embracing change", Defra secretary Michael Gove expanded on what a post-Brexit UK agriculture and land-use policy will look like and how it will impact farmers and growers.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Professor Geoffrey Dixon

GreenGene International chair Geoff Dixon on the business of fresh produce production
 

Read Professor Geoffrey Dixon