Potter was previously executive director of market development at the Royal Institution of Chartered Surveyors.
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After a sizeable dip last year, Europe's apple harvest looks to be back on track, and could even break recent records. But the wider global situation means it should find a ready market.
The horticulture industry has defended glyphosate after a landmark US court case saw chemical company Monsanto ordered to pay $289m (£226m) damages to a groundskeeper who claimed herbicides containing glyphosate had caused his cancer.
The cost of vehicle thefts from farms is rising, while trust in the police's ability to deal with rural crime is in decline, two new reports show.
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