Manor Nursery garden centre manager Lynn Brand told growers attending the BPOA South Coast Nursery Tour last week that the Home Grown label was making a difference.
"We have put it against various plants and people ask about it," she said. "Customers want to know where plants come from. A lot of our growers are local. The fact that it's British is an added extra. Point of sale is very important. The more you can have to bring people to come and look at plants, the more you can do."
She added that more information on plants' origins improved the branding. "I would like to see more things saying plants are from particular nurseries," she said. "It would be nice if all nurseries came up with a sticker. People want to see a name, not just 'Home Grown'."
Manor Nurseries and Alton Garden Centre in Essex took part in the retail trials of the Home Grown label conducted by the BPOA.