Majority of Millennials want easy gardening and to grow food, survey finds

The majority of Millennial gardeners grow fresh produce and garden for their wellbeing as well as a hobby, new research reveals.

Grow-your-own onions are popular. Image: Crop Protection Association
Grow-your-own onions are popular. Image: Crop Protection Association

The research, conducted by Common Sense Gardening, an initiative from the Garden Group of the Crop Protection Association (CPA), also found that 84% of millennials would not garden unless it was simple to do, their gardens were easy to maintain and they would appreciate gardening being made easier.

A survey of 1,003 UK adults aged 22-37 who engage in horticulture found:

  • 81% of millennial gardeners grow produce to cook with almost half growing tomatoes, strawberries, carrots and potatoes. More than a quarter grow their own herbs.
  • 53% said they grow their own produce as a cheaper alternative.
  • 45% grow their own produce for health reasons.
  • 60% garden as a hobby and to improve their wellbeing.  

This year’s research also showed the need for simplicity, ease of garden maintenance and gardening in general to be made easier. The finds backs up the statistics which came out of The Common Sense Gardening initiative’s 2018 research which showed:

  • 40% would like spend less time weeding their gardens.
  • 25% believe that garden care products are fundamental to the proper maintenance of their gardens.
  • 37% need a faster impact on remedying problem areas.

Gary Philpotts, chairman of the Common Sense Gardening initiative said: "It has already been reported that the UK is hungry for horticulture and there has been a 29% increase in millennials enjoying gardening. Our research highlights how we can keep growing their interest and sew the seeds for their continuing involvement."

The Common Sense Gardening initiative works to ensure the safety of garden care products and provides gardeners with tips on the safe usage, storage and disposal of the garden products they use on a day to day basis.

"With the increase in Millennial gardeners, it is not surprising that the latest Gardening Trends Report last year stated that the overall UK garden market is now worth over £5bn annually. If we want the market to continue to grow, the entire industry needs to make sure that we help Millennials to garden how they want."

The survey was conducted by Research Without Barriers and Yolo Communications via an online, 10-question public opinion survey between 22 January and 24 January.

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