Maintain your business reputation at all costs, HTA conference told

Keeping your business's reputation intact is the most important thing you can do in the current financial climate, according to Daily Telegraph editor at large and former BBC business editor Jeff Randall.

Jeff Randall addresses HTA conference - photo: HW
Jeff Randall addresses HTA conference - photo: HW

Randall last night (22 October) told the HTA Garden Industry Leaders' Conference: “Reputation matters. The investor Warren Buffett said ‘if you lose money for my company by bad decisions I’ll be understanding. If you lose reputation, I’ll be ruthless.”

He added that companies such as BP and AIG had lost reputation by not coming clean when they hit difficulties.

Randall told delegates to “get the boss out front” to explain any crisis your business is involved in, to apologise for mistakes, and to “take the hit for what’s gone wrong”.

Randall concluded: “Honesty is at the core of all good reputations. You can be sure the truth will out, especially the bad truth.”

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