Mack signs up as lead Fruit Focus exhibition sponsor

Mack has become the principal sponsor of Fruit Focus as part of its new focus on UK fruit.

The fresh produce marketer has signed up to sponsor the show for the next three years, in the hope of building new relationships with fruit growers. This year the show is taking place in East Malling on 20 July.

Executive chairman Chris Mack said: "We're pledging to increase our work with growers and retailers in this area, so the opportunity to be a core part of Fruit Focus - an event at the forefront of UK fruit production - was one we wanted to embrace."

He added: "As a specialist at marketing fruit into the multiple retailers, Mack has always taken pride in its UK offer. We're looking to open conversations to help extend this work with new relationships forged at Fruit Focus.

Mack said the three year commitment to the show was intended to demonstrate long-term ambitions in this area and a determination to build sustainable, mutually beneficial partnerships.

PROGRAMME EXTRA AUTOMATION CONFERENCE

A technical conference is another new addition to this year's Fruit Focus.

The one-day event is taking place on 19 July - the day before the show - at the East Malling Research conference centre. It is being followed by a conference dinner at nearby Bradbourne House.

The conference, entitled "Automation: The Labour Force of the Future" is focusing on solutions for reducing labour costs in Northern European fruit crops and draws on worldwide research and ideas from non-related sectors.

For further details, see www.fruitfocus.co.uk


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

What is being done to develop biocontrols against orchard pests?

What is being done to develop biocontrols against orchard pests?

The SIVAL horticultural trade show in Angers, France, this week (16-18 January) heard about several initiatives to promote more environmentally sustainable orchard growing.

What does the 25-year plan mean for growers?

What does the 25-year plan mean for growers?

Published on 11 January, the Government's long-awaited 'A Green Future: Our 25 Year Plan to Improve the Environment' brings together a number of policy strands into a single framework that will impact many sectors, not least fresh produce, over the coming decades.

What will 'embracing change' mean for horticulture?

What will 'embracing change' mean for horticulture?

At the Oxford Farming Conference, whose theme was "embracing change", Defra secretary Michael Gove expanded on what a post-Brexit UK agriculture and land-use policy will look like and how it will impact farmers and growers.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Professor Geoffrey Dixon

GreenGene International chair Geoff Dixon on the business of fresh produce production
 

Read Professor Geoffrey Dixon