Love Parks Club aims to boost parks' profile

GreenSpace campaign aims to attract club members to extend parks initiative to all year round.

Love Parks Week, the annual campaign to celebrate parks and other green spaces, is the focus of a new club that is hoping to attract up to 10,000 members.

The Love Parks Club aims to raise the profile of green spaces and is being launched in the build up to the week, which starts on 21 July and is run by charity GreenSpace.

Membership will cost around £50 and those who join will receive news updates, activity information and links to networking groups. The news follows the unveiling last week of www.loveparksweek.org.uk with parks information.

Around one-million people visited more than 1,200 events in open spaces across the UK to celebrate Love Parks Week last July. These included tours and keep-fit programmes.

GreenSpace chief executive Paul Bramhill said: "Club membership is almost like a donation - it's not what you get, it is more about what you can give.

"The National Trust has around 3.5 million members and the RSPB one million - somewhere across the nation there must be 10,000 people who feel passionately about their urban spaces. Many groups offer destinations but not on your doorstep."

Money made from membership will go into a GreenSpace campaign fund for magazines, newsletters and equipment for campaigners.

"It will hopefully enable us to up our campaign to be all year round," said marketing and communications manager Kelly Caulfield.

Bramhill said another initiative could be a free iPhone app, My Parx, for users to find out about their nearest parks and local authorities to register them. "We are trying to give longevity to the parks campaign and bring in extra funding," he added.

Key Stat

The number of people who took part in the Love Parks Week celebrations in 2011 - 1,000,000 people.


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