Logo set to promote British hops

British Hop Association launches downloadable design to celebrate quality of UK ingredients.

The British Hop Association (BHA) aims to raise the profile of British hops with a "Made With British Hops" logo and the launch of a website, www.britishhops.org.uk.

It hopes the beer industry will use the logo on pump clips, bottle labels and marketing materials.

Worcestershire hop grower and BHA committee member Ali Capper said: "Brewers were asking to use the existing BHA logo to promote the Britishness of their beer. I realised that we needed a new customer-facing logo."

It was launched at the Society of Independent Brewers' BeerX 2013 conference earlier this month.

Hook Norton Brewery in Oxfordshire already uses the logo on the sales material for its new Lion beer. Managing director James Clarke said: "Wherever possible, we believe in supporting the UK hop industry and the new logo allows us to promote our pride in British hops."

Capper added: "Some hop varieties are marginal to grow and we want to add to their value. We would like to see every hectare up to a level of sustainability over the next 12-18 months, then we can start thinking about increasing hectarage."

She will promote British hops this week at the Craft Brewers Conference in Washington DC, USA.

Competition Recognition for best brewer

Earlier this year, BHA members gathered at Ali Capper's Stocks Farm for the results of the Institute of Brewing & Distilling's British Hop Competition.

In all, 45 growers submitted 120 entries under five categories to the panel of master brewers. The overall champion was a sample of Fuggles hops grown by James Rickard of Rickards Farm in Canterbury, Kent.

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