Locations and products sought for Alan Titchmarsh ITV series

Alan Titchmarsh's new gardening lifestyle television programme is looking for industry backing to help it find locations and products.

The magazine-format series will broadcast at 7.30pm on Fridays from June on ITV. Executive producer is Spun Gold's Matt Young.

The Aquatic & Leisure Industry Co-operative (ALIC), which recently made a plea to the garden industry to raise £500,000 by subscription to return gardening to mainstream TV, has been in discussions with Spun Gold to assist the production team with contacts and products from across the garden industry.

ALIC founder Richard Abell of Western Marketing Management said: "Spun Gold wants us to supply contacts and knowledge. It is looking for locations to film - garden centres - and related products for the programme.

"Alan will go round different types of gardens and at the end there will be a section that shows where you can buy highlighted parts. There may be commercial opportunities for people to do something with this but there has to be a lot of further discussion because ALIC is not properly founded yet."

Garden & Leisure operations director Carol Paris told the recent Garden Centre Association conference that ALIC could use industry money to bring back a Groundforce effect to the gardening industry by paying for part of programme's production costs.

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