Local branding boom for Baginton Nursery

"Grown in Coventry" is proving to be an effective slogan for Baginton Nursery's pot and bedding plants.

Baginton's "Grown in Coventry" pots - image:Baginton
Baginton's "Grown in Coventry" pots - image:Baginton

For the first time this season the West Midlands nursery has started printing the message on its pots.

According to managing director Will Lamb: "British buyers are looking for British-grown and particularly locally-grown plants."

The local branding also covers a vegetable range, which includes tomatoes, peppers, cucumbers and herbs, he said, adding that the nursery has increased its growing area by 1,400sq m with the addition of new CLM Keder polytunnels, to cope with demand.

"Our prices have also improved," Lamb added. "We put up prices last year because of the rise in transport costs, which is still with us. You can't keep supplying at break-even prices."


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