Limagrain joins poppy seed fundraising drive

Seed supplier Limagrain UK has launched two new commemorative poppy seed mixes aimed at the parks and gardens market.

Compton Cemetery Copyright English Heritage
Compton Cemetery Copyright English Heritage

The mixes commemorate a century since the outbreak of World War One and, says Limagrain, will create vibrant displays of the flowers.

Buyers can choose between Poppy Mix, a 100 per cent red poppy and Poppy plus Red Flax Mix, which is a 50:50 mix of the two plant species. The red flax brings a two-tone look to the crimson display and this shorter flower will also last longer according to the company.

The seed is available in 500g packets, and can be sown from late April into May, at a sowing rate of 2g per m2 and will be sold through distributors.

Limagrain UK will be making a donation to a forces charity for every pack sold of seed sold but it has not yet decided which one.

Limagrain joins Suttons Seeds, Thompson and Morgan and Mr Fothergills who are all selling commemorative seeds. Unwins is giving its seeds away to primary schools in East Anglia and Yorkshire.

Charities other than the Royal British Legion, the charity synonymous with Poppies and war commemoration are benefitting from the interest in poppies, after companies wanting to donate a percentage of each seed packet sale to the charity were turned away.

The RBL told several seed companies that it could not work with them as it had signed an exclusive deal with B&Q to sell fundraising packs.

Pictorial meadows and Euroflor, sold in the UK through Rigby Taylor, have also produced poppy seed mixes.

This article was edited on March 10. Previously it wrongly stated that Unwins was selling commemorative seed. The company sells a poppy mix but this is not associated with the World War One commemorations.


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