Lidl uses Shrewsbury and Southport flower shows to make inroads into garden retail market

Lidl has made its first appearances at garden shows this month as the discount retailer seeks to challenge garden centres on price.

The German discounter exhibited at Shrewsbury Flower Show and Southport Flower Show to promote its garden offers this week.

Graham Pugh, a district manager for the chain which has 7,000 stores worldwide, said: "This is the first time we have exhibited and we hope to do it again. The shows have been really successful and we have had great feedback from customers. 

"We will probably roll this out now across other regional flower shows because we have all the exhibition kit. We want to increase customer awareness of our offer of plants, and flower and garden equipment."

Pugh said top sellers were twin-stem Phalaenopsis orchids at £5 and hardy begonias at £3.


Subscribe to Horticulture Week for more news, more in-depth features and more technical and market info.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Garden Centre Profile: The Flower Bowl,  Barton Grange Garden Centre

Garden Centre Profile: The Flower Bowl, Barton Grange Garden Centre

This new leisure destination features a wide range of innovative visitor attractions in a modern building, Matthew Appleby reports.

What are the prospects for the seeds market for 2019?

What are the prospects for the seeds market for 2019?

Thompson & Morgan have relaunched this year under new ownership, while Mr Fothergill's continues to grow market share.

What is the future for glyphosate?

What is the future for glyphosate?

The horticulture industry has defended glyphosate after a landmark US court case saw chemical company Monsanto ordered to pay $289m (£226m) damages to a groundskeeper who claimed herbicides containing glyphosate had caused his cancer.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive RANKING of garden centre performance by annual turnover plus the FULL REPORT AND ANALYSIS of the market drawing on our garden retail industry-exclusive research

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles


Free to subscribers, the essential guide for professional plant buyers

Download your copy