The change includes all Toro-branded commercial products manufactured by Hayter in Spellbrook and aims to improve operational efficiency and strengthen the relationship of the two firms.
While Lely (UK) will have expanded responsibility for all commercial products, Hayter will continue to handle sales, marketing and service support of Toro-branded consumer and landscape contractor products, in addition to Hayter-branded equipment. Manufacturing of commercial and consumer products will also remain at Spellbrook.
As a result of this change, Toro’s international division is working with Lely (UK) and Hayter to ensure that this does not affect our end-user customers. Toro and Lely (UK) will be organising internal structures to meet the future sales and support needs of all its customers.
Lely to run Toro turf products sales and service from 2012
From January 15 2012 Lely (UK) will be responsible for the distribution, sales, service and technical support of all Toro-branded commercial turf maintenance products distributed in the UK and Eire.
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