Leisure increase 'boosts garden products market'

The gardening products market has been expanding in harmony with increasing leisure time, US market research company Global Industry Analysts has found in its Gardening Products: A Global Outlook report.

The report said consumer interest in gardening was "perky, driven by changing lifestyles, greater affluence and exposure to fashion and television 'makeover' programmes".

It added: "The gardening products industry also benefits from sales of homes, favourable weather patterns and a rising trend toward outdoor living. Demographic factors such as income, age and life stage are crucial to gardening activities.

"Ageing and middle-aged population, consumers falling under middle- and upper-income brackets and female homeowners with greater gardening ethos are major purchasers of garden products.

"Developing nations such as Asia-Pacific and Latin America hold the most promising opportunities for garden products, due to faster population growth and rises in disposable income levels. Rising global popularity of golf will also present favourable opportunities.

"Garden centres are the dominant channel for garden products due to their product range, quality, upmarket image and level of service. Aggressive pricing strategies, strong promotional activity and attractive displays are key factors behind their success.

"Weather and economic conditions induce greatest uncertainty in the garden products market. Growing concerns over fertiliser contamination, noise pollution, and water waste have long plagued the industry."

- See www.strategyr.com/Gardening_Products_Industry_Market_Report.asp.

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