Leighton Buzzard Garden Centre looks to TV ad to boost sales

Leighton Buzzard Garden Centre is expecting a sales uplift after the first ever National Garden Gift Voucher (NGGV) TV advertisement was filmed at the Bedfordshire centre.

Manager Jason Breed said:

"Square One, which did the advert, told local press and we've had several people in talking about it. We basically got a free advert in the local papers."

Breed added that gift vouchers were selling better than ever in the run up to Christmas:

"Vouchers are the easy present. You haven't got to think about it. They're ideal for giving to people who live further afield."

Breed added that a pre-Christmas 25%-off sale had started the season well and he now hopes cutting 2.5% VAT at the till would continue to help sales.

The advert is to air on UKTV Gardens, Living, UKTV Style and Alibi before Christmas.

The HTA says it chose the centre because it is "traditional, quaint and idyllic".

Ian Gathard, of T2 Television which made the advert, said: "We found that Leighton Buzzard Garden Centre exceeded these criteria as well as having brilliant and welcoming staff, led on the day by Jason Breed, that made the whole shoot a very enjoyable experience."

NGGVs are now available for the first time on the HTA website at www.the-hta.org.uk.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Garden centre profile: Hulme Community Garden Centre, Manchester

Garden centre profile: Hulme Community Garden Centre, Manchester

High environmental standards, community work and support for local suppliers are all lessons for the wider garden retail industry, Matthew Appleby discovers.

How can garden centres reduce plastic use?

How can garden centres reduce plastic use?

Garden retailers are under pressure to use less plastic as the Government's new 25-year environment plan seeks to introduce a wave of measures to reduce pollution.

Will peat use be taxed or banned?

Will peat use be taxed or banned?

The Government has made strong statements on peat reduction in its new 25-year environment plan, published in January.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles