Lawn seed sales droop

Market analysts GFK report that sales of lawn seed fell 13.2 per cent in value terms in the year to July 2008, reaching £17.3m.

Lawn seed sales are on the decline - photo: GFK
Lawn seed sales are on the decline - photo: GFK

Of this amount, 49.9 per cent is accounted for by Multi-Purpose lawn seed, sales of which were down 14.9 per cent over the twelve month period. In tandem with this, all other lawn seed types also witnessed declining sales, with the strongest performance coming from Fast Acting seeds (down 4.5 per cent to £3.5m).

Unit sales fell 5.0 per cent over the year, with average prices falling from £6.04 to £5.52, a drop of 8.6 per cent which was driven by a shift in the mix of pack sizes sold to consumers.


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