The agreement means the Kent-based Lapa Company will have sole UK rights to sell the BeefEater barbecue range into garden centres, department stores and specialist outdoor leisure retailers, as well as online.
Craig Ormiston, director of the Lapa Company, said: "We're delighted to be appointed exclusive UK distributor for BeefEater barbecues, which offer superb quality to discerning consumers. The market for high quality barbecues is the fastest growing part of the market right now and retailers such as John Lewis have reported 64% growth in the market for barbecues costing over £300. We look forward to supporting the existing dealer network and finding new partners that can benefit from retailing these products."
Peter Woodland, chairman of BeefEater Barbecues, added: "This is an exciting time for the UK barbecue market and we look forward to working with a company that has a real passion for our products and a hunger to grow our market share."
Matthew Richards, BeefEater's European sales manager added:" We are delighted to appoint The Lapa Company as our exclusive distributor in the UK. Finding the right partner has taken time, but Craig and his team have the attributes needed to provide the service and commitment required to expand the BeefEater brand in this competitive market."
The Lapa Company will be exhibiting the full range of BeefEater barbecues at Glee at Birmingham's NEC from 20-22 September.
New to the market are the Sportzgrill portable BBQ, S-Elect electric Barbecue and the 900 Series Plus.
The Lapa Company was established four years ago tp supply premium outdoor leisure products. The company distributes and sells Fire Magic barbecues, outdoor living spaces, timber and bamboo poles and RealFyre gas logs.