The team aims to give a big soft landscape look to the main drag and introduce public art in a bid to increase footfall along Westover Road.
Despite its location in the heart of the town centre the road has struggled to lure visitors in the current economic climate. Business has declined.
Bournemouth Borough Council commissioned BDP to do a feasibility study on improving the public realm and restoring its reputation as a classy shopping street.
The team spoke to locals to come up with a plan to realign roads to create a new public square, improve links to the nearby Grade II listed Lower Gardens and widen footways to promote an emerging cafe culture.
"A key objective is to enhance its appearance and improve the experience for the range of people who live in, work in or visit the area by achieving a better balance between pedestrians, private vehicles and public transport," said the practice.
The feasibility study will end with a detailed design in December and, subject to funding, building work could start in early 2013.
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