Labels & Packaging gears up for big promotion linked to QR codes on paper plant pots

Labels & Packaging is gearing up to embark on a big push of its paper plant and seed pot covers in 2013.

The company said the printed paper pot cover, like a takeaway coffee cup covered with printed cultivation details or decorative patterns, had been one of its most successful products this year.

"The Plant Cup can also be designed as a Seed Cup to contain seeds and growing medium within a sealed container that features a colourful printed image and growing details on the outside," said managing director Phil Griffiths.

"Being highly resistant to moisture loss they have the advantage of being tough but light and are very cost-effective for retailers. Longer shelf-life is a major advantage.

Griffiths said: "QR codes continue to be a major marketing tool and we are producing them to order for major retailers in horticulture.

"Smart phones are becoming the norm; they are developing rapidly and QR apps are fast and free to download. A quick scan of the QR code and customers have all the info on the plant together with hints and tips from the company that grew it."

Labels and Packaging based n Colchester, Essex, specialises in labels for the horticulture industry, which are made from recyclable materials and are UV-protected to prevent fading.

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