Klondyke Garden Centres hits out at News of the World Christmas tree pricings

Klondyke Garden Centres says a story in the News of the World which showed the group was an expensive choice for Christmas trees was poorly researched.

The News of the World article found Tesco to be the cheapest outlet for a decorated real Christmas tree at £22, with garden centres such as Klondyke costing up to four times as much.

The newspaper aimed to buy a tree at least 1.2m tall, with at least 40 lights, 40 baubles, 6m of tinsel and a star or angel for the top — all for the lowest possible price.

Klondyke operations director David Yardley said: "I could get what was on the shopping list in their article for £43 [less than half of the amount quoted]. We have 5ft Nordmanns at £40 but the other retailers are selling Norway Spruce. Whoever wrote the article does not appreciate the different types of tree."

Yardley said the article also did not compare like-for-like in quality or size.

Cheapest for a one-stop buy was Tesco at £22.50. But Tesco only has real trees in 100 supermarkets.

Second was Asda at £26.85, with B&Q and Dobbies Garden Centres closely matched at around £29. Homebase came in at £38.42 and Focus DIY was £39.93. Dearest were Marks & Spencer at £82 and Klondyke Garden Centres at £89.41. B&Q trees were cheapest at £7.98.

British Christmas Tree Growers Association secretary Roger Hay: "As well as the big retailers, remember there are lots of independent growers around for that personal touch."


Price comparison

TreeLightsBaublesTinsel (6metres)Star

Fraser Fir 1.2m-1.5m



Potted Nordmann Fir 1.2m

B&QPotted Norway Spruce
DobbiesNorway Spruce 1.5m
FocusNorway Spruce
Marks & SpencerNordmann Fir 1.2m
Klondyke1.5m Nordmann Fir
80 LED




Subscribe to Horticulture Week for more news, more in-depth features and more technical and market info.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Garden centre profile: Hulme Community Garden Centre, Manchester

Garden centre profile: Hulme Community Garden Centre, Manchester

High environmental standards, community work and support for local suppliers are all lessons for the wider garden retail industry, Matthew Appleby discovers.

How can garden centres reduce plastic use?

How can garden centres reduce plastic use?

Garden retailers are under pressure to use less plastic as the Government's new 25-year environment plan seeks to introduce a wave of measures to reduce pollution.

Will peat use be taxed or banned?

Will peat use be taxed or banned?

The Government has made strong statements on peat reduction in its new 25-year environment plan, published in January.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles