The News of the World article found Tesco to be the cheapest outlet for a decorated real Christmas tree at £22, with garden centres such as Klondyke costing up to four times as much.
The newspaper aimed to buy a tree at least 1.2m tall, with at least 40 lights, 40 baubles, 6m of tinsel and a star or angel for the top — all for the lowest possible price.
Klondyke operations director David Yardley said: "I could get what was on the shopping list in their article for £43 [less than half of the amount quoted]. We have 5ft Nordmanns at £40 but the other retailers are selling Norway Spruce. Whoever wrote the article does not appreciate the different types of tree."
Yardley said the article also did not compare like-for-like in quality or size.
Cheapest for a one-stop buy was Tesco at £22.50. But Tesco only has real trees in 100 supermarkets.
Second was Asda at £26.85, with B&Q and Dobbies Garden Centres closely matched at around £29. Homebase came in at £38.42 and Focus DIY was £39.93. Dearest were Marks & Spencer at £82 and Klondyke Garden Centres at £89.41. B&Q trees were cheapest at £7.98.
British Christmas Tree Growers Association secretary Roger Hay: "As well as the big retailers, remember there are lots of independent growers around for that personal touch."
Fraser Fir 1.2m-1.5m
Potted Nordmann Fir 1.2m
|B&Q||Potted Norway Spruce |
|Dobbies||Norway Spruce 1.5m |
|Focus||Norway Spruce |
|Marks & Spencer||Nordmann Fir 1.2m |
|Klondyke||1.5m Nordmann Fir|
|80 LED |
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