The young-plants grower has been supplying the global brand in the UK since 1999. Its release to consumers is aimed at reducing concerns about the quality of plants. Proven Winners varieties are trialled for three years before being released to the market.
New varieties Petunia 'Pretty Much Picasso' and Petchoa SuperCal 'Vanilla Blush' were featured in Which? Gardening for their garden performance during summer bedding trials.
The company is also creating an online presence through www.provenwinners.co.uk and social media, which will aim to fill the knowledge gap among younger gardeners.
The website will provide planting recipes and ideas for spring and autumn gardening to encourage consumers during the seasons when garden centre sales are not at their strongest.
It will also contain a "Find a retailer" section directing consumers to locations across the country where they can buy Proven Winners varieties. The company is asking retailers that are stocking Proven Winners to get in contact by emailing email@example.com.